The first topic in our series for you career center marketers is foundational:how to explain to students what Handshake does and why they should use it. It might seem straight-forward or intuitive, but the more consistent and relevant the message is, the more students will understand and believe in the value of the tool — most notably, what makes Handshake different than the other resources they are probably using.
As such, we have two essential resources for you. The first is a straightforward messaging overview that will provide you with succinct descriptions of Handshake’s value and pre-packaged answers to some of the most frequently asked questions you might hear from students, such as:Why should I make a Handshake account if I already have a LinkedIn account?Or,Why should I fill out my Handshake profile?
The second is a set of student-facing one-pagers, which we’ve created to communicate:what is Handshake, why should I use Handshake, and how do I use Handshake.We encourage you to distribute these as broadly and extensively across your campus as possible
- Download and distribute to your team this “cheat sheet” for talking to students about Handshake
- Download and print these three fliers to circulate around your career center and campus at large:
Just those two quick tasks and you can feel confident that you’re providing students the right information and communicating the value of Handshake effectively.
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